Patricia Chuey

Food and Nutrition Expert | Recipe Developer

Never Met a Farmer I Couldn’t Trust

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Not sure if you can totally trust the food grown and raised in Canada? Talk to a farmer.

Not only will you be 100% assured that Canadian farm-grown and raised food is safe and nutritious to feed your family, you might just end up with a personal invitation to visit and tour their farm. Until you can get there, they may grab their smartphone and show you a quick little video of the clean and bright conditions from the webcam they’ve openly installed in their chicken barns. (Thanks for that Clinton Monchuk, farmer and Executive Director of Farm and Food Care Saskatchewan.) I grew up in Saskatchewan, surrounded by farmers. Then and now, they are salt of the earth people.

I recently attended Grow Canada 17, an annual national gathering of Canadian leaders in agriculture. Despite what some unbalanced documentaries about farming may have left you thinking, Canada’s farmers are committed to complete openness and transparency about the food they grow to feed their families, you, all Canadians, and our fellow humankind around the world. The misconception that farmers are ‘hiding something’ couldn’t be further from the truth in Canada. This misconception is so out of control it is threatening the livelihood of the less than 2 percent of Canadians who work on farms, growing our food. We aren’t doomed because of advances in farming technologies, we’re in serious trouble if dangerously inaccurate beliefs about farming continue to abound and farmers no longer want to farm.

Although they may work on a mini scale should you wish to move to the country and start a little farm that feeds your family only, can the farming methods used in the early 1900’s work today to safely grow ALL OF THE FOOD needed for Canadians and other parts of the world, absolutely not! Like every other industry, farming has evolved profoundly. It benefits from incredible advances in technology. Vegetarian or not, if you want to have access to anything made of oats, wheat, corn, quinoa, eggs, pulse crops like lentils and chickpeas, barley (that nifty new craft beer perhaps?) and more, embracing the proven safe farming methods used today is critical.

I want to share 15 facts discussed at Grow Canada 2017. I was right in there learning along with nearly 600 farming professionals from across our land. These folks aren’t just staying current on how to minimize pests and threats to their crops. Their understanding of today’s consumer is solid and they’re growing food with the utmost respect for what their customer wants. They invest time and money in learning from world-leading authorities on subjects that impact their business.

Here’s just a sampling of the range of fascinating information and inspirational thoughts gleaned from a couple great days in Calgary, Alberta. References are cited at the bottom.

  1. Our brain is hard-wired to get evidence of cooperation, commitment and credibility (3 C’s) but this is also driven by ‘social capital’. Science hasn’t yet proven why it’s so, but consumers are 40% more trusting of online information than information delivered from real live people! A scary reality given the amount of anti-farming information online versus the humble, genuine relationship-building, non-social media personality style of the actual farmers who grow our food.
  2. We should never back off efforts to advance the fact-based scientific message simply because there is a CONSTANT, very loud unscientific message to counter. It is a LONG game and the qualified experts must stay in it.
  3. Fresh, healthy, convenient, and affordable are the on trend, admirable values that have led to the quick global rise of Freshii, a leading healthy fast-food chain. Buzz words like ‘clean eating’ and ‘raw’ are not what is driving their success.
  4. Over 3 million children die every single year on our planet from malnutrition. It’s not just about agriculture, but distribution and other very complex issues. There are agricultural technologies available that can feed the whole world.
  5. There is a difference between GMOs (genetically modified organisms in which a gene is added to an existing organism) and gene-editing, where an existing gene in an organism is altered. Gene-editing has been used to make those new non-browning apples you may have heard of. The one gene responsible for browning has been turned off. No other gene alterations have been made. Whether or not your personal choice will be to eat them, this change allows for apples to be cut into snack slices for use in many other feeding applications instead of rotting and ending up as waste. (Genetic modification and gene-editing are also responsible for tremendous life-saving disease treatments and advances in healthcare.)
  6. 53% of the groceries consumed in Canada come from discount retailers. Increasingly, people are buying canned goods and dry staples at discount places and putting the savings towards buying fresh food at higher end retailers. There is room for many different retailers to exist. Most people ‘shop around’ and not exclusively at one place. Judging based on where one shops is not helpful.
  7. It is not accurate to bucket people into large groups of generalizations, eg millennials. Still, it is a fact that today’s younger generation wants and has the right to know every single detail of where and how their food has traveled from farm to plate. Farmers welcome and embrace this.
  8. “Natural” is a bigger driver of food choices than “organic”. This is terrific news for Canada’s farmers who remain and have always been in the business of nature-made food.
  9. Mandatory culinary education (by qualified people without orthorexia) for kids before age 14 would seriously help clear up a lot of the mass confusion about food.
  10. We are living in the biggest period of mass institutional change in history and at the biggest time of disconnectedness despite our online ‘connectedness’.
  11. Everyone on social media is a ‘node of broadcasting’ in addition to being a recipient of broadcasting. We are no longer just a physical self, but a virtual self as well. Two-thirds of a person’s working day is now spent in their virtual identification rather than their physical. People share way more freely in their virtual self than their real self – including opinions, fact-based or not, about food.
  12. On family makeup, 66% of today’s marriages are the result of online meeting. People who met online have a 15-17% lower divorce rate than those who met off-line! Increasingly, their food is ordered online too.
  13. According to futurist Leonard Brody of The Great Rewrite, by the end of 2025, 28-35% of ‘live entertainment’ revenue will come from entertainers who are no longer living. This is possible from life-like, 3D computer-generated, tailored entertainment options.
  14. Today’s farmers are CIOs – Chief Information Officers – and need to understand data in a BIG way. (On data, 90% of the data created by humans since the beginning of human existence has been generated in the last 24 months!)
  15. On food preferences of the future: DNA self-test kits will increase the demand for individually-tailored food based on one’s own unique gut biome.

Again, these are just a few random snippets from the MANY conversations held at Grow Canada 17. Farmers are ON THEIR GAME in a BIG WAY! Let’s continue to support, embrace and celebrate our beautiful bounty of safe, home-grown food and the 2% of families who make this possible for all of us!

Thank you Crop Life Canada for the tremendous opportunity to be part of this event! I look forward to next time!

References:

Dr. Brynn Winegard, Brain Science Professor, Schulich Executive Education Centre, University of Guelph, DeGroote School of Business, and Ryerson University.

Ted C. Fishman, Journalist and Author of China, Inc.

The Honorable Stockwell Day, former minister responsible for the Asia-Pacific Gateway.

Matthew Corrin, CEO and Founder of Freshii

Robb Fraley, Executive Vice President and Chief Technology Officer, Monsanto Company

Graham Sherman, Entrepreneur and Owner, Tool Shed Brewery “Unleashing Your Disruptive Behaviour”

John FT Scott, Economist, Speaker, Consultant to the food distribution and retail sector

Claire Tansey, Chef, Teacher and Food Expert, Food Director, Chatelaine Magazine

Leonard Brody, Business and Technology Visionary, The Great Rewrite

There’s Not Much a Dose of Saskatchewan Can’t Fix: 10 Farm Facts to Reassure You That Your Food is Safe

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farm-collage

I always embrace any opportunity to visit my home province. In addition to getting back to see family a few times each year, every so often I’m fortunate that my work also takes me there.

I recently had the opportunity to attend an agricultural tour sponsored by Farm and Food Care Saskatchewan and a number of groups representing many of the main foods grown or raised in Saskatchewan including flax, pulses, lentils, mustard (and Frenchs), barley, canola, chicken, eggs, beef and pork along with tourism Saskatchewan and Crop Life Canada. This type of tour came at a very important point in my professional life in regularly facing questions and grave concerns from consumers about quality in the food supply. I wish I could have magically had every person whose ever asked me about organic, free range, hormones, steroids, animal welfare, genetic modification and related issues by my side as our group of food writers, media dietitians and chefs from North America met many farmers on their farms, toured an egg processing plant, visited agriculture and bioresource greenhouses and the University of Saskatchewan Grains Innovation Laboratory. (We toured a prairie brewery too!) But, having them all join me wasn’t possible.

Because I couldn’t do that, I want to share 10 thoughts from many critical conversations on the tour. I left feeling renewed and more confident than ever in the quality of the food our Canadian farmers provide to the marketplace. Although I still feel heavy-hearted for the many people I’ve met who feel completely confused about what to eat or to safely feed their family, in many ways I felt both ‘cured’ of mass confusion and energized to continue sharing the truth of what I witnessed. Our group also left very well fed and richer in spirit for having experienced the passion and commitment these food producers put into the food they feed their families and share with Canada and the world.

There were countless reminders of the conscientious commitment farmers make to providing safe food to consumers and the challenges they face from often misinformed, yet vocal, adversaries. Here are a few points I encourage thinking about:

  1. Less than 2% of Canadians are directly involved in farming to provide food for the remaining 98%. Typically, the more removed a person is from the farm, the more critical they are of farming. So unfortunate and a source of mass confusion and misinformation. It’s worth finding out the farm experience and background from the person who may be criticizing farming. Asking questions is great and very strongly encouraged. Unqualified folks scaring people about farm-raised food, isn’t.
  2. Canadian farmers are very open to talking about their operations and have nothing to hide. The industry is strictly regulated and uses the latest SAFE technology to produce food that is nutritious and affordable. Big corporations have NOT taken over Canadian farms. More than 97% of Canadian farms are family owned and operated.
  3. There is zero difference nutritionally between white and brown eggs. The difference lies in the feather colour of the hens they come from. Brown are perceived as healthier. What applies to brown bread or brown rice versus white with fibre content, is NOT relevant to eggs. If you buy free range or free run eggs and the shells happen to be brown, know that isn’t a characteristic indicating a free range egg, but simply a brown-feathered hen. Free range eggs also come in white shells. There’s actually more risk of contamination in free range eggs as the conditions in which the chickens are raised can’t be monitored quite as carefully as in indoor operations. Egg farmers are committed to providing a variety of egg choices in the marketplace in response to consumer demand. I suggested the egg producers start selling a dozen odd-shaped or non-uniform eggs if we really want to see “natural” eggs. Consumers want ‘natural’ yet also want 12 eggs that look the same. Go figure?! Maybe someday NUeggs (Non-uniform eggs) will be a thing! #HeardItHereFirst
  4. Egg yolk colour is determined by the type of feed a hen eats. Wheat-based diets produce pale yolks while corn or alfalfa-based produce darker yellow. Yolk colour is not an indication of freshness or nutritional value. Organic eggs are fed certified organic grains which cost more.
  5. It is ILLEGAL in Canada to use hormones or antibiotics in chickens. “Ads promoting hormone-free chicken are like adds promoting water that is wet”. NO pigs, chickens, turkeys or egg-laying hens in our country are fed hormones. It has been illegal for decades. And they’re not used in milk production in Canada either. Some beef farmers do use approved hormones in cattle. Hormone levels in beef from cattle treated with hormones are virtually the same as beef from untreated cattle once in the food system. Any hormones are administered to cattle in safe time before they are made available for food. Calves are immunized for the same reasons we immunize children – to keep them healthy.
  6. Why the heck don’t we eat even more lentils and other pulses? If we are truly serious about food sustainability let’s eat more of these affordable, nutritious legumes from our home country – the world’s largest EXPORTER of pulses!
  7. Farmers follow strict federal laws for humane animal treatment. A Canadian farmer is not keeping you out of his or her egg operation because anything controversial is going on, but rather for strict biosecurity to protect the chickens. Farmers are as shocked and enraged as everyone else, if not more so, when situations of animal cruelty happen. I chatted with passionate, professional egg farmers who are considering taking on the expense of having large viewing windows and video cameras in the next barns they build to reassure consumers. These kind of measures becoming standard will increase egg prices. (I don’t require a web cam on my dentist’s office or other professional I trust.)
  8. Farmers are the original active environmentalists. Their livelihood depends on healthy soil, water and air to grow crops and raise livestock. We met sixth generation farmers, farmers whose healthy 87 and 91 year old parents still live and work on the farm, rugged male farmers who tear up when talking about the damage misinformation is doing to food security in Canada, strong, young female farmers who wrangle cattle and much more. The common thread: a deep commitment to the environment, passion, hard work ethic and a safe, healthy food supply for all. We were humbled when the combine drivers actually stopped during active harvest to talk to us (VERY expensive to their operation to do so) and saddened to hear farmers say that MISINFORMATION IS MORE OF A THREAT and worry to today’s farmers than crop-destruction from pests or the weather conditions. Crazy and very disturbing. We should all be concerned about that.
  9. Canadians pay a mere 10% of their available income for food, one of the lowest percentages in the world yet for top quality domestic food. Without the use of APPROVED pesticides to prevent complete crop destruction we’d risk complete crop devastation and food shortages. If no approved, regulated pesticides and GMOs were ever used, Canadian farmers would need 37 million more acres to grow the same amount of food as today.
  10. There is more risk in food raised by people who “dabble” in farming as a sideline than food produced on regulated, inspected large farm operations. That said, farmers are very happy to share gardening tips and encourage us to use any available land to grow at least some of our own food.

We have a WORLD CLASS food system that is envied around the world. We need to understand it, celebrate and support it. Absolutely learn and make informed decisions about crop spraying, GMOs, organic vs conventional and where food comes from but avoid information from unreliable, misinformed people that is negatively impacting the very food system that feeds us and many others on our planet. I remain 100% confident that it makes more sense to question unrecognizable ingredients in packaged food (even the organic ones) with lengthy ingredients lists and long shelf lives than the wholesome home grown WHOLE food from Canadian farms.

Thank you Saskatchewan!

(Sincere thanks also to the chefs and hosts at the Delta Bessborough, Wilbar Farms, Wilbar Cattle Company, Agar’s Corner, Riverside Country Club, Wanuskewin Heritage Park, Boffins Public House and the University of Saskatchewan)

Reference: The Real Dirt on Farming

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